When it comes to starting a PPC campaign, you can take one of two roads:

•    You can throw something together and hope for the best.
•    You can take “smart” steps to give yourself the greatest chance of success.

Which option sounds better to you? Like most, you’ll immediately gravitate towards the second point.

Of course, this is easier said than done. However, there are some simple tips you can follow to put yourself on the right path.

1. Know what you’re selling. From a product to a service, you need to know what you’re selling like the back of your hand. This will allow you to focus in on the right keywords, based on both your research and the competition.

2. Spend time on keyword research. You can never spend too much time on this task. In the end, what matters most is that you select the keywords that are best for the goals you’ve set. These may change as the days go by, but you should do whatever it takes to get things right the first time. 

3. Set a budget. Perhaps the most important step of the process, you must set a budget you are comfortable with. Don’t get too far ahead of yourself early on, as you may need to make some adjustments to your campaign in order to achieve top notch results.

4. Experiment with different ad variations. You’ll never know what type of ad works best until you compare several options. You don’t want to go over board, but there’s nothing wrong with experimenting with two or three variations at a time.

5. Track everything. Last, but certainly not least, you want to track every piece of data associated with your PPC campaign. From the keywords to the cost per click, from the click through rate to the conversion rate, leave no stone unturned. The Click Precision Manager will do this for you without a hitch.

While there is more to starting a smart PPC campaign than following these five tips, you can rely on this information to ensure that you get started on the right foot.