As the owner of a small local business you know just how important it is to spread the word about your products and/or services. The approach that you take could be the difference between experiencing growth and closing your doors.With so much on the line, you should look past traditional means of advertising and marketing. For example, online advertising is all the rage.Many small business owners shy away from this for two reasons:•    They don’t know...

As you get started with PPC advertising, it’s easy to believe that making money is as simple as creating an ad, driving traffic to your website, and closing the sale.Of course, it’s never quite that easy. There are many challenges standing in your way, all of which need to be faced head on.Here are three beginner PPC points you may be overlooking:•    You’re likely to lose money at first. This one hurts, but it’s something you...

Writing ad copy is easier said than done. While you have the option to use your creativity to the fullest extent, you need to know where to draw the line as to give yourself the best possible chance of success.When it comes to ad copywriting, the best thing you can do is get comfortable with testing. Some ads will generate the results you’ve been chasing, while others fall flat. This is the nature of the game.With...

When it comes to PPC advertising, there is a fine line between success and failure. Do things the right way and this can help you generate more business than you ever imagined possible. Make the wrong decisions and it could cost you quite a bit of money (with nothing to show for it).Local businesses stand to win big with PPC advertising. If you take the right approach, you can use this strategy to effectively boost sales...

There is more to PPC advertising than spending money on ads, watching the traffic roll in, and hoping for a high conversion rate.Taking a scattergun approach may yield some results, but this isn’t a sustainable strategy that will keep you engaged over the long run.If you truly want to succeed with PPC advertising, you must have a solid plan for success. Although no two campaigns are the same, here are some things you can do to...

With the help of Google Ads, you can send targeted traffic to your website.While there is no guarantee of success, getting eyeballs on your site is a good start.If you’re going to take advantage of this marketing tactic, it’s imperative that you track each and every detail associated with your campaign.Here are some of the most important metrics to track:•    Costs•    Impressions•    Impressions by device•    Impressions by network•    Clicks•    Click through rate•    Cost per click•    Conversion...

If you aren’t familiar with the name Jeff Bezos, you should be. He’s an engineer. He’s an entrepreneur. He’s a technology genius. And above all else, he’s the founder and CEO of Amazon.com.With a net worth of approximately $77.1 billion, Bezos knows a thing or two about how to succeed in the business world (and as an investor).While you may not be on his level just yet, you never know what the future holds. If you...

The time has come to run a PPC campaign. You’ve done your homework and you’re excited to see if all of your research pays off.While you’re anxious to push your campaign live, don’t do so until you double check these three important details:•    Ad copy. This is the engine behind your PPC campaign. If you don’t have stellar ad copy you can’t expect to drive a large amount of traffic to your website. So, before you...

As you begin your PPC advertising journey, you have high hopes for big returns in the near future.While there’s nothing wrong with setting your sights high, don’t overlook the fact that this is typically a trial and error process. Furthermore, what works this week may not produce the same results next week. This is why you always need to be “on top of things.”From the start, many people ask the same question: what’s a good amount...

When it comes to PPC advertising, keyword selection can be your best friend or your worst enemy.Choose the right keywords and your campaign has a good chance of generating a profit. Choose the wrong keywords and you could spend one dollar after the next with no real chance of success.With all this in mind, nothing changes the fact that keyword selection is based largely on trial and error. There are times when you think you’ve found...

Are you intrigued by the idea of using PPC advertising to your advantage in 2017?If this is high on your to do list, it’s time to create a strategy and implement your plan once you feel comfortable doing so.There is no denying the benefits of PPC advertising, including the ability to quickly drive traffic to your website. This is in contrast to an organic approach in which you’re waiting around and hoping for the best in...

What marketing tools are you using to reach your audience, drive engagement, and boost your bottom line?As a business owner or marketing professional, you’re well aware of the time constraints associated with your position. For this reason, it’s imperative to use tools that improve efficiency and streamline the marketing process.While some marketing tools are well known and used by millions of people, others don’t receive nearly as much ink. In this post, we’re going to examine...

There’s nothing more exciting than the thought of rolling out your first PPC campaign. All you can think about is loads of traffic, a high conversion rate, and of course, a positive return on investment.And then something happens: your first campaign does not go exactly as planned.There are many reasons for PPC failure, all of which can hold you back from reaching your goals. Fortunately, by taking the right approach, you can prevent a disappointing outcome...

When it comes to starting a PPC campaign, you can take one of two roads:•    You can throw something together and hope for the best.•    You can take “smart” steps to give yourself the greatest chance of success.Which option sounds better to you? Like most, you’ll immediately gravitate towards the second point.Of course, this is easier said than done. However, there are some simple tips you can follow to put yourself on the right path.1. Know...

Keyword selection drives every paid search campaign. Make the right selections and you’ll find yourself in position to succeed. Choose the wrong keywords, however, and it’s next to impossible to reach your full potential.Here are several tips you can follow when the time comes to select PPC keywords for your next campaign:1. Don’t AssumeYou work in the industry so you assume you know which keywords best suit your campaign. This is a big mistake.Sure, you may...

Like most, there is a good chance that one source sends you more traffic than the rest. And like most, you realize the importance of milking this for all it’s worth.However, here’s something to remember: you must track all your traffic sources, as this is the best way to fully understand your visitors. Furthermore, this approach will help you best devise a sound marketing strategy for the future.Here are three reasons to begin tracking all your...

Setting up a PPC campaign may be one of the best decisions you ever make in regards to advertising your small business. While there are many benefits of doing so, one mistake is all it takes to cost you a lot of time and money.To ensure that you are on the right track at all times, it’s important to know what you should be doing as well as the mistakes that could cost you dearly.Here are...

As a small business, you only have so much money in your marketing budget. For this reason, you need to stretch every last dollar as far as possible.While there are many free marketing strategies to consider, you don’t want to overlook the benefits of PPC advertising. With this, you can attract high quality traffic with the idea of turning visitors into customers.Are you still on the fence? Here are three benefits of PPC advertising for small...

Everyone dreams of ranking at the top of Google for their primary keywords, however, you realize that this can be a difficult task due in large part to the extreme competition that exists.When it comes to your PPC campaign, you can bid on any keyword you desire. But here is what you need to remember: the more popular the keyword the more money you will spend per click.With this in mind, it’s time to consider the...

Paid search is challenging enough when you have an unlimited supply of money. Add in a tight budget and you may soon find yourself stressed out and wondering how you will ever generate a positive return on investment.Despite the myth that you need thousands of dollars to succeed at PPC, nothing could be further from the truth. A small budget may limit what you can do, but it doesn’t mean success is out of reach.Are you...