Glossary
- API
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Application Programming Interface: Click Precision uses API's to connect your marketing account, such as Google Adwords or Bing Ads. Benefits include getting reports, and making changes on demand, such as keyword CPC bids, campaign or ad creation, etc.
- CP
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Click Precision
- CPC
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Cost Per Click
- DN
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Display Network
- PPC
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Pay Per Click
- ROI
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Return on Investment