2009
It all started in 2009 at the peak of the great recession. It's what bad economies usually produce, efficient business systems. During this time, our profits from years of search marketing experience diminished, and there was a huge pressure to track the ROI for hundreds of keywords. While searching for the “true” meaning of max CPC bids, we realized that the most effective tools for online marketing professionals were overpriced and limited. Stuck without an option - for a little while...